Inspiring traveller’s stories and destination plans – anniversary trade show Balttour 2024 successfully over!

On Sunday, 4 February, Ķīpsala Expo Centre concluded the International Tourism Industry Trade Fair and Show Balttour 2024.

30th anniversary Balttour offered visitors a glimpse at current travel routes and leisure opportunities in Latvia and its regions, great travel deals and information about popular international travel destinations and opportunities. Visitors also tasted regional eats and engaged in various fun activities.

Balttour 2024 brought together 342 companies and business representatives from 34 countries – Latvia, Lithuania, Estonia, Albania, Georgia, Italy, Montenegro, Cyprus, Spain, Slovakia, Slovenia, Turkey, Ukraine, Poland and other countries.

The three-day event was visited by 21,725 travel enthusiasts, of which 4,300 visitors were travel professionals.

To promote more meaningful discussion on current trends in travel industry research, Ķīpsala Expo Centre hosted the conference ‘Travel research in Latvia: current and future trends’. Balttour 2024 also included reveal of new airBaltic destinations, presentations of travelling opportunities in Latvia and matchmaking event between Latvian companies and key international tourism market representatives.

Traveler’s Stories on the main stage of Balttour was a new section of the trade show, which attracted large crowds of visitors. Speakers included local celebrities and well-known storytellers like Kristīne Virsnīte, Zane Eniņa, Juris Smaļinskis, Gundega Skudriņa, Aigars Lauzis, Ilona Balode and many more.

The next year’s International Tourism Industry Trade Fair and Show Balttour will take place at the Ķīpsala International Expo Centre on 7-9 February 2025.

See you at Balttour 2025.


Balttour is organised by the Association of Latvian Travel Agents and Operators (ALTA) with support of BT 1 International Expo Company.